123.ie survey of 4,000 motorists reveals the car brands Irish buyers love and hate…

Audi is the most desirable car brand in Ireland, according to a survey of nearly 4,000 motorists. In contrast, Renault was selected as the brand they would least consider buying from a list of the top 10 sellers.

The annual 123.ie Irish car review survey found the German premium brand comes out on top, if budget was no issue. Audi was tops with 15.2 per cent of respondents, followed by BMW (12.7 per cent), Mercedes (12.5 per cent) and Land Rover (9.8 per cent).

It seems Irish buyers don’t really aspire to the luxury/sports car brands: even with no budget restriction, Aston Martin only garnered 7.5 per cent, still well ahead of the rest of the performance car brands, including Porsche (4.9 per cent), Ferrari (4.7 per cent) and Lamborghini (3.5 per cent). Rolls Royce rated top among just 2.3 per cent of those surveyed.

Of the mainstream brands, Toyota topped the list with 3.9 per cent, ahead of Volkswagen (3.3 per cent) and Ford (2.2 per cent).

At the other end of the spectrum, presented with a list of the top 10 best-selling brands in Ireland, 26 per cent selected Renault as the one they would least consider. The French brand also topped this listing last year as well.

(source Irish Times)